SEO is overwhelming, especially if you don’t know where to start. To put it simply, the first step to increasing your company’s SEO is deciding what search or query you want your site to be found for. Easy, right?

Internally, yes. Unfortunately, the question becomes “HOW  do your customers search for your services and products?” This often differs greatly from internal jargon and customer verbiage. Finding what they are searching for and providing them with the best answer is key. This not only builds trust and reliability between your brand and them but gets them to actively view content on your website. Giving them internal resources on your website in other blogs, service pages, or other various content only helps foster that relationship.