The best way to increase keyword ranking in SEO is by providing content that is relevant to your reader. By providing a topic that they want to learn about that is applicable to your service, product, or mission, and “edutaining” while emphasizing that you are the de facto authority on the subject. The goal is to be a reliable source of sound insight to your prospective clients to build trust while being able to offer consistency through carefully researched variations of keyword phrases that effectively rank for your intent.